The continuity of the agreement consolidates a strategic alliance based on territorial roots, the promotion of health, and high-level sports performance. For elite athletes, the quality of sleep and physical and mental recovery are fundamental pillars, an area where MAXCOLCHON contributes its technical expertise and specialized catalog of mattresses, bed bases, and accessories.

Both entities share principles such as effort, perseverance, and teamwork, as well as a synergy in the field of social responsibility. MAXCOLCHON especially values the integrative and inclusive work that the club develops through its Foundation, as well as its strong commitment to nurturing young talent in the lower categories of the granota entity.

The manager of MAXCOLCHON, Raúl Sahuquillo, highlights the excitement of continuing this joint path at the elite level: «Renewing with Levante UD strengthens our commitment to sports, healthy habits, and the Valencian Community, our homeland. At MAXCOLCHON, we want to encourage all granota fans to keep filling the stands of the Ciutat de València and making Orriols a place where passion is felt more strongly than ever. This season, our goal is to continue supporting the team in the challenge of consolidating itself in the top tier of Spanish football and to keep growing the granota pride».

During the 2026-2027 season, the MAXCOLCHON brand will maintain an active presence on the advertising platforms of the Estadi Ciutat de València, including the U-shaped television display on match days, as well as collaborating on campaigns in the club's official digital channels and its network of physical stores. Additionally, the company will participate in various networking events and meetings of the Levante UD Business Club.

The agreement will also directly benefit the social base. Levante UD season ticket holders will enjoy exclusive promotions and discounts on MAXCOLCHON products, while fans, in general, will be able to participate throughout the year in raffles, special activations at the stadium, and interactive dynamics on social media related to the importance of sleep.