"Preciado Levante" Campaign is a Finalist for the MIA Awards
The advertising campaign called "Preciado Levante," which the club launched in June 2023 to promote season ticket sales, has been selected as a finalist for the MIA Awards. These awards are presented annually by the Club de Marketing del Mediterráneo, which includes the most prominent companies in the Valencian Community.
This nomination recognizes and highlights the significant work carried out by the various departments that make up Levante UD, and how this work positively impacts the brands that accompany us throughout the season.
In this category, the focus is on marketing actions, branding, and communication campaigns that have contributed to improving their positioning, visibility, or reputation among their target consumers. The criteria include creativity, innovation in communication, engagement with the target audience, brand impact, consistency with marketing strategy, communication effectiveness, media strategy, and consumer feedback.
"Preciado Levante"
The campaign, which had a significant impact in regional and national media, was so successful that it improved the brand's positioning. Levante UD managed to gain 2,685 new season ticket holders for the 2023/2024 season, representing a notable 17% increase.
MIA Awards 2024
The awards, which encompass the entire Valencian Community to honor and recognize companies that excel in various areas of marketing with tangible results, will be presented at the 13th edition of the Noche Mediterránea del Marketing. This event, under the theme "celebrating the evoLUZtion," will take place on June 5th at 7 PM at the Huerto de Santa María, the main sponsor of the event.
