Puri Naya joins Levante UD as Director of Communication and External Relations.

With a degree in Journalism and a master's degree in Corporate Communication, Protocol and Events, Puri Naya has managed communications for the Valencian vending company Teika over the last six years, where she promoted the initiative “They play, we all win”. Throughout this time she has organised, activated and promoted dozens of actions to increase the visibility of female athletes which have consolidated Teika as a reference company and a leader in supporting Valencian women's sports. In 2019 she received the Best Professional of the Year Award awarded by the Mediterranean Marketing Club at its annual gala.

Most of her professional career has been in the media, since, after working at Channel 9 and Antena 3, she directed the daily magazine of Tele Safor regional television and the daily programme Hoy por Hoy Gandia for 15 years for Cadena SER, as well as broadcasting the most important events in the La Safor region.