Levante UD and JYSK have formalized the extension of their sponsorship agreement for the next two seasons. The Danish company, a leader in the home and comfort sector, will maintain its commitment to the Granota entity until 2028, consolidating an alliance based on mutual trust, commitment, and shared growth.

The signing and renewal event took place in the Press Room and on the pitch of the Ciutat de València stadium, with the participation of Levante UD president Pablo Sánchez and JYSK's director in Spain and Portugal, Carlos Haba.

One of the most significant aspects of this extension is the firm conviction demonstrated by JYSK, which confirmed the renewal of the agreement before the last league match, when it was still uncertain whether the team would remain in LALIGA EA SPORTS, the first division of football in Spain. This demonstration of loyalty strengthens a relationship that began last January and has proven to be a true talisman for the Granota team, as the arrival of the multinational coincided fully with the start of the team's historic comeback in the championship.

The general director of JYSK in Spain and Portugal, Carlos Haba, stated: “We are very proud to renew our collaboration with Levante UD for the next two seasons. From the very beginning, we found in this club and its fans values with which we fully identify. For JYSK, it is a privilege to continue supporting such an important institution for the Valencian Community, and this renewal reflects our desire to build lasting relationships and to be close to the communities where we operate. We want to continue being part of this exciting journey and contribute to the success of a project with which we feel deeply connected.”

For his part, the president of Levante UD, Pablo Sánchez, highlighted that with this new two-season contract, “JYSK strengthens its commitment to the Orriols club after the excellent experience and great results obtained in the first phase of collaboration.”

Visibility on the shorts and hospitality experiences

Through this agreement, the Danish brand will maintain its prominent presence on the front of the shorts of the official game and training kits of the men's first team, positioning itself as one of the main sponsors of the entity. Additionally, the alliance includes the continuation of the JYSK VIP spaces in prime locations at the Ciutat de València Stadium, as well as various branding actions, exclusive hospitality experiences, and special activations aimed at all Levante fans.

An alliance built on shared values

This renewal continues the relationship that began in early 2026, when both entities joined forces, sharing fundamental pillars such as effort, humility, respect, sustainability, and care for the environment. A very close agreement also marked by geographical proximity, as JYSK has its headquarters in the province of Valencia and a store very close to the Granota stadium, located in the Arena Shopping Center.

What started as support for the second half of the last season has now become a consolidated long-term project. The renewal event concluded with the presentation of the new official jersey and the customary family photo on the Levante pitch.