Levante UD and Sesame, the leading comprehensive platform for talent and human resources management, have reached a sponsorship agreement through which the Valencian technology company becomes the Main Sponsor of the club starting from the 2026/27 season.

As the main sponsor of the men's first team, Sesame will feature on the front of the official game jersey as we already saw a few days ago with the launch of the first and second kits, on training gear, and on other physical and digital assets of the club. The agreement also includes a comprehensive program of activations, VIP experiences, corporate events, and content initiatives that will bring the brand closer to fans and the business community.

For Sesame, this sponsorship represents a key step in its brand positioning and visibility, associating itself with one of the historic clubs of Spanish football and a benchmark in Valencian sports. Additionally, this agreement reflects a growing trend in which high-growth technology companies seek to connect their brands with spaces capable of generating community, belonging, and shared emotions. For the company, football represents an environment where values such as teamwork, perseverance, and talent development are experienced every day. 

“This alliance with Levante UD makes perfect sense for us. Football and scale-ups like Sesame have much more in common than it seems. Both of us thrive on building teams, developing talent, making quick decisions, and competing every day to improve. At Sesame, we believe that this way of understanding growth deserves to go beyond offices and connect with millions of people,” stated Albert Soriano, CEO of Sesame.

The head of Sesame also emphasized the local nature of the collaboration. “We are especially excited that this agreement is with a club from our homeland. We are a tech company born in Valencia that now works with companies all over the world, and we are very proud of our origins as well as being able to support Levante UD,” added Soriano. 

For Levante UD, it is a great satisfaction to be associated with and display on their chest the brand of a Valencian technology company that is a leader in the field of human resources. “The arrival of Sesame as the main sponsor reinforces our commitment to innovation, professionalism, and continuing to grow hand in hand with companies that are transforming their sectors from Valencia to the world,” stated Pablo Sánchez, president of Levante UD. 

Following the announcement of this agreement, Sesame and Levante UD are opening a new phase of collaboration in which various joint actions are planned, as well as the promotion of projects that go beyond sports sponsorship, bringing innovation, technology, sports, and the values of talent closer to Levante fans and society as a whole.

About Sesame 

Sesame is human resources software focused on redefining the employee experience. It allows the digitalization of the most routine human resources processes so that managers and HR professionals can focus on talent, professional development, and the well-being of their teams, thereby growing their business and building a successful corporate culture. Currently, they have more than 20,000 clients in over 30 countries across Europe and Latin America.