Amstel and Levante UD extend their historic alliance until 2028

Amstel, a brand of the Heineken group, has renewed its official sponsorship agreement with Levante UD for three more seasons, ensuring its presence in the club until at least the 2027-2028 season. 

The renewal was presented at a press conference held at the Ciutat de València Stadium, with the participation of Pablo Sánchez, president of Levante UD, and Heineken's regional director, Javier Prat.  Both parties addressed the media and highlighted the importance of continuing to grow together in this new phase of the club.

For Amstel, as noted by its regional director, Javier Prat, “this is a relationship of more than 40 years, and it is difficult to find such long-lasting partnerships. Here we feel at home. It has been 40 years, and hopefully, it will be 40 more.”

The president of Levante UD, Pablo Sánchez, has precisely highlighted that the partnership between Amstel and Levante UD "is consolidated as one of the most stable and long-lasting sponsorships of the club." Its presence is an essential part of the environment of the Ciutat de València Stadium, where the brand has been integrated as an experience for those who follow the matches and the club's social activities.

In the bars and hospitality areas, Amstel is present in all the consumptions during the matches. In the VIP areas and in the activations aimed at season ticket holders and collaborating companies, the brand promotes tastings, fan zones, and personalized experiences that enhance interaction with the audience.

Amstel promotes the Fenollosa Room

One of the main innovations arising from this collaboration is the Fenollosa Room, inaugurated in October 2025. This multifunctional space, with a capacity for more than 200 people and located inside the stadium, pays tribute to Francisco Fenollosa, honorary president of Levante UD since 2008 and a club member since the age of 14. The room has become a meeting point for Levante fans, combining tradition, identity, and hospitality.

The alliance between Amstel and Levante UD goes beyond commercial interests. Its continuity strengthens the connection with Valencian identity and underscores the shared commitment to the fans and the region.