Levante UD and Amstel join forces in the Ruta Tornar FuerzaBar to support the hospitality sector affected by the DANA.
Participants can vote for their favorite bar at www.somosdebarra.bar and thus contribute to it winning the Cacau d’Or.
Levante UD and Amstel have come together again in an initiative that unites two of their great reasons for being: being close to people and celebrating the small things that are part of everyday life in Valencia.
On this occasion, both brands have joined forces to pay tribute to the culture of the almuerzo, that very local moment of pause, friendship, and conversation, and turn it into a gesture of solidarity towards the areas affected by the recent DANA.
Through this action, Levante UD and Amstel highlight the value of the everyday as a symbol of solidarity. What began as a way to remember what unites us —the chat among friends, the shared beer, the sandwich that tastes of history— now transforms into real support for those who need it most after the effects of the storm.
Ruta Tornar FuerzaBar
On this occasion, the granota club and Amstel have joined forces in the Ruta Tornar FuerzaBar, a solidarity action that visits more than 150 bars in the areas affected by the DANA to support local hospitality and pay tribute to those who continue to rise day by day after the storm.
Some players from Levante UD have personally joined this route, visiting the Bar Madriles de Buñol, one of the participating establishments, to enjoy a good almuerzo and toast with Amstel to the strength and resilience of Valencian bars.
The Ruta Tornar invites citizens to visit the participating establishments and support their usual bars. In each of them, a limited edition solidarity bracelet —one per region— can be obtained, and participants can enter raffles with prizes such as tickets for Levante UD matches and other exclusive gifts. Additionally, participants can vote for their favorite bar on the website www.somosdebarra.bar and help it win the Cacau d’Or with the support of Amstel.
The campaign will be active until November 8, and it represents a new demonstration of the commitment of Levante UD and Amstel to Valencian hospitality and the way of living and sharing so characteristic of our land.