Levante UD has celebrated the presentation of Sesame, the leading comprehensive platform for talent and human resources management, as the new main sponsor of Levante UD for the 2026/27 season at the Ciutat de Valencia stadium. Albert Soriano, CEO of Sesame, and Majo Castillo, COO of Sesame, participated in the presentation alongside Levante's president, Pablo Sánchez, and two of their new signings, Thiago Fernández and Hugo Sotelo.

As the main sponsor of the men's first team, Sesame is featured on the front of the official game jersey, training apparel, and other physical and digital assets of the club. The agreement also includes a comprehensive program of activations, VIP experiences, corporate events, and content initiatives that will bring the brand closer to fans and the business community.

During the presentation, Albert Soriano highlighted the emotional and familial component of this collaboration. “We are especially excited about this agreement with Levante UD. My family supports Levante, and we are emotionally connected to the club. We know this will be a fruitful collaboration for both brands. Being associated with Levante UD gives us superior reputation as a company.”

For his part, Levante UD president Pablo Sánchez thanked Sesame for their trust in the club and stated that “it is a source of pride for all of us that a leading Valencian company like Sesame has chosen to support us.”

For Sesame, this sponsorship represents a key step in their brand positioning and visibility, associating themselves with one of the historic clubs of Spanish football and a benchmark in Valencian sports. Additionally, this agreement reflects a growing trend where high-growth tech companies seek to connect their brands with spaces capable of generating community, belonging, and shared emotions. For the company, football represents an environment where values such as teamwork, perseverance, and talent development are lived out every day.

About Sesame

Sesame is human resources software focused on redefining the employee experience. It allows the digitalization of the most routine HR processes so that managers and HR professionals can prioritize talent, professional development, and the well-being of their teams, thereby growing their business and building a successful corporate culture. Currently, they have more than 20,000 clients in over 30 countries across Europe and Latin America.

Below, we show you the video and photos of the official presentation: