Levante UD has participated in the infrastructure exploitation trip organized by LALIGA in Paris, an initiative that brings together clubs from the two professional categories to share knowledge, explore advanced management models, and identify new opportunities to improve the stadium experience.

Over three days, representatives from more than thirty Spanish clubs got first-hand knowledge of how reference infrastructures such as the Adidas Arena, the Accor Arena, the Stade Jean-Bouin, the Roland Garros complex, or the Parc des Princes operate, where they attended the match between France and Ukraine and analyzed the exploitation model of Paris Saint-Germain FC.

The program focused on three fundamental pillars: the diversification of stadium uses, the creation of segmented hospitality experiences, and the integration of sports with cultural, leisure, and tourism activities.

Levante UD, boosting new spaces at the Ciutat

Levante UD's participation in this initiative comes at a time of growth for the Ciutat de València exploitation project, marked by the opening of new spaces designed to transform the experience of those visiting the stadium.

María Aragó, Head of Stadium Exploitation, emphasized the value of the trip for the club: “It has been especially enriching to learn how other European venues are creating immersive experiences and diversifying their spaces. It helps us put our own work into context and confirms that we are moving in the right direction. At Levante UD, we are driving very exciting projects, such as the new Tunnel Room, which offers unique access to the interior of the stadium, or the Fenollosa Room, which is allowing many more people to experience football in a different way. These spaces enhance the life of the Ciutat de València and open up new possibilities for developing activities throughout the year. This trip inspires us to keep growing.”

LALIGA promotes shared learning

The director of LALIGA's Club Office, Jaime Blanco, highlighted the importance of this type of initiative for the development of clubs: “This trip has demonstrated that growth involves viewing the stadium as a living ecosystem, capable of generating value every day of the year.” Meanwhile, Milos Nenadovic, head of LALIGA's Infrastructure Exploitation vertical, noted: “The French model offers us great lessons on how to optimize the use of venues, segment the offering, and better connect with the international audience.”

A further boost for the Ciutat de València project

Thanks to this professional exchange, Levante UD strengthens its commitment to a dynamic, open stadium capable of generating quality experiences beyond match day. The knowledge gained in Paris fuels the work already being developed at the Ciutat with new spaces, services, and proposals aimed at improving the experience of all visitors.