The Pedestrian Division of ASSA ABLOY joins Levante UD women's team

Levante UD and the Pedestrian Division of ASSA ABLOY have signed an advertising contract for the 2025-26 season, through which the leading company in automatic access solutions strengthens its commitment to women's sports and the values of effort, teamwork, and equality promoted by the granota club.

At the meeting held at the Ciutat de València Stadium, Francisco Javier Bernal Nieto, General Manager of the Pedestrian Division of ASSA ABLOY and Country Coordinator of ASSA ABLOY Entrance Systems Spain, and Alberto Barrantes, from the company's Marketing department, as well as the Vice President of Levante UD, Braulio Pastor, participated. 

Through this agreement, ASSA ABLOY joins the Levante UD Business Club with the aim of strengthening its network of contacts in the Levante area, supporting the development of women's sports, and sharing with the club a vision based on integrity, innovation, and the empowerment of people. “Our core values are integrity, innovation, and the empowerment of people. We are committed to teamwork, effort, and placing our customers and their needs at the center of everything we do. That is why we identify with the values of Levante UD and especially with its commitment to women's sports,” said Francisco Javier Bernal during the signing of the agreement.

The contract includes the presence of the ASSA ABLOY brand on various club platforms, both at the Ciutat de València Stadium and on the official channels and in communication actions linked to the women's team. Additionally, the company will participate in joint activations and business meetings promoted by the Levante UD Business Club, generating new opportunities for collaboration and visibility at the local and regional levels.

With this addition, Levante UD continues to expand its network of collaborations with companies committed to the values of sports, sustainability, and equal opportunities.