JYSK becomes the new sponsor of Levante UD until the end of the season

Levante UD and JYSK have reached a sponsorship agreement by which the Danish company becomes the new partner of the club for the remainder of the 2025/26 season. The agreement strengthens the support for the team in the second half of the season and unites two entities that share values such as effort, commitment, respect, and a clear focus on people, sustainability, and environmental care.

During the official presentation of the agreement, held at the Ciutat de València Stadium, the president of Levante UD, Pablo Sánchez, welcomed the company and emphasized the desire for this collaboration to continue over time. “For now, JYSK will be with us for the remainder of the season, but I am convinced that they will stay much longer when they see the impact and projection that the brand will have alongside Levante UD. For us, it is a pride that you are part of the granota family and a pillar within your expansion plan,” Sánchez stated, also noting the proximity of one of the JYSK stores to the stadium, in the Arena Shopping Center.

For his part, the director of JYSK in Spain and Portugal, Carlos Haba, stated that the collaboration with Levante UD is very special because “many of the club's values such as humility, effort, or respect represent us and we share them, but also because it is a historic club in Valencia, a province with which we have close ties and where our headquarters are located.”

The presentation event concluded with the delivery of a personalized jersey to Carlos Haba Ariza, director of JYSK Spain and Portugal, and the traditional group photo symbolizing the union between both entities.

Presence on the game shorts

The agreement includes sponsorship with extensive brand visibility, featuring presence on the front of the shorts of the official game and training kits of the men's first team, as well as branding actions, activations, and hospitality.

Among the planned initiatives, the creation of a JYSK VIP space in a prime location of the stadium stands out, along with promotions, experiences, and special events aimed at fans. The first activation will already be visible in the next match, this January 11.

About JYSK

JYSK is an international chain, of Danish origin, specialized in sleep products, furniture, and home decoration, with a wide range of products for all areas of the house and garden. Founded 46 years ago by Lars Larsen, the company currently has more than 3,600 stores in 50 countries and employs 34,000 people.

In Spain, it opened its first store in 2009, in Cartagena, and today it has nearly 180 establishments, where more than 2,000 employees live daily by the values defined by its founder. Its headquarters for Spain and Portugal, as well as its distribution center, are located in Cheste (Valencia).